Women Are Sharing How Much They Spend on Their Work Appearance to Make a Major Point About Sexism

Women Are Sharing How Much They Spend on Their Work Appearance to Make a Major Point About Sexism How much money do you spend on your personal appearance each month? Its an interesting question, and one recently that spurred conversation surrounding the gender pay gap in the FGB community, where FGBer Basically Cher has posted the question.Given all the data thats out there on the impact of not wearing makeup to work (i.e. youre seen as less professional and ultimately earn less money), many would make the argument that personal grooming has an unfortunately direct tie to womens career potential, she writes. So, if behauptung purchases makeup, haircuts and coloring, manicures, office attire are ones we *have* to make for work, my feeling is that the gender pay gap may be even worse than we think. The money for this is coming straight out of our paychecks, after all, and men dont have to pay for these same things.Basically Cher isnt wrong. In fact, makeup and style both impact the w ay we perceive womens professionalism. Theres a wealth of research out there that supports these claims. Studies show that attractive people earn roughly 20% mora than average people. That may be because women who wear makeup are reportedly considered mora competent than those who dont.Meaning? Putting on makeup can result in heftier paychecks for women but then, makeup products themselves cost money, and often not a small amount.Its a double-edged sword, especially when you factor in the impact of ones specific type and quality of makeup. In 2011, researchers explored the ways in which we perceive others particularly based on their makeup. To accomplish this, they photographed 25 white, Black and Hispanic female subjects aged 20 to 50 in four different ways they were photographed barefaced and then with natural, professional and glamorous makeup looks. Then, 149 adults checked out at the photos for 250 milliseconds, which is considered enough time to make a snap judgment, accordi ng to the research. Another 119 adults were offered unlimited time to look at the exact same faces.All of the respondents generally considered the women with makeup to be mora competent than the barefaced women, regardless of how much time they had. But then, the more time they had to evaluate, the more they judged women with glamorous makeup as untrustworthy, which, of course, is an unfavorable trait, especially in the workplace.In other words, the research suggests that wearing makeup can signal status, but women are expected to balance a Catch-22.Theyre told that less is more but dont go without it. To do this, they may need to spend more money on better-quality products that dont cake on their skin or that appear more natural. Or they can choose to forgo makeup altogether, but they risk the penalization of being deemed incompetent, and, therefore, potentially hurting their advancement in the workplace. Either way, its more money out of their pockets or less money put into their pockets.And the same goes with their style of dressing. A Yale University Theyre expected to be attractive, but not too attractive and, thus, distractive. Research shows that employees are actually even offended by cleavage, see-through clothes, shorts and flip-flops. Its a double standard that men dont have to face, but women are expected to figure out, damned if they do, damned if they dont.All of this research, therefore, suggests that to invest in your personal grooming and work wardrobe is, unfortunately, a requirement for womens career advancement in many ways. And, because of womens need to spend money to meet preconceived standards, investments in personal grooming and work wardrobes that will fit societys standards boil down to being even more contributors to the gender pay gap. (Thats right because its 2019, and women still earn just 79 cents to the male dollar.)In Basically Chers post, she said said shes spending about $400 a month on these personal grooming costs that equates to almost $5,000 a year. And other FGBers are spending hundreds, too.Personal grooming is around $100 a month on hair and nails, but as for wardrobe, I personally only buy clothes in April and October to save money on end-of-season clothing, said FGBer Nakia Whittaker-Woody. As a single mother for so long, this was a great solution for getting great career wear at discounted prices.Another FGBer says that she tends to splurge.Well ladies I am very good to myself, said Robin Stone. I spend $100 to $500 a month. The higher months include a mani, pedi and hair cut/color. Its expensive to maintain our image, but I believe worth it.That said, Stone, like Whittaker-Woody, has figured out ways to better manage her money when it comes to her appearance, she adds.Im a big groupie of ThredUP I cannot begin to tell you the $$$ I have saved on this site, she explained. In addition, Im a big fan of LeTote or GwynnieBee as wardrobe costs can be controlled by these clothing rental options .While some women shop seasonally and others shop rentals, others have found ways to spend as little as possible by maximizing the products they already have.I spend roughly $5 to $35 every month, but I am a massive thrift store shopper looking for killer pieces to work in, and I have a shampoo and conditioner system that lasts for months and so do my all-natural soap bars, said Crystal Rhineberger. Often the $35 is because I had to buy razor blades, tampons and hair color in the same trip. I am also an avid kupon user.Rhineberger is not alone in her saving habits, but many women who try to budget better struggle to do so.I work in sales, so I have to be dressed to impress all the time, said Taylor, who works in medical sales. I am constantly taking clients out to lunch, dinner and happy hours, and so I need to be dressed well so that they take me seriously and I can make sales. Because of that, I generally spend probably about $400 a month on clothing. I want to appear as professi onal as possible, so I do it.But its not only client-facing jobs that require women to dress in certain ways, however.I work in a primarily male-dominated office since I work in tech, said Hannah, a frontend developer. I typically spend a lot more on my clothes than Id like to probably about $300 a month because I need to shop in nicer stores. I dont want my colleagues knowing my age I already have my gender working against me, and I dont want them being ageist, too. And, because so many of the stores these days sell trendy clothes, I fear Ill look younger. So I shop at higher-end stores to find more professional-looking clothes to wear to work. I dont want to spend the money on my work wardrobe, but I dont really have a choice.Other women spend so much money on makeup that they need to cut back on other things, like coffee.I spend so much money on makeup that I tell myself I need to cut back on other stuff like coffee and lunches out, shared Jessica, who works for a small book pu blishing company. I love makeup. Its sort of my creative outlet, so I dont mind spending money on it but I do probably spend like $200 a month on new products like foundations and lip glosses that I go through pretty quickly. Other stuff like blushes and bronzing powders tend to last me longer, so I dont always need to stock up on everything. But when I do need all of it, it only adds to the cost. I buy good stuff, too, because I have sensitive skin and I dont want wrinkles (ageism at work is real, too), so it adds up fast. I try to cut back on hitting my coffee spot to once a week rather than every day, and I try to bring my lunch to work most days, to make up for it all.Whatever women spend on their appearances, even if they save, its still arguably more than most men likely spend. And that certainly contributes to the wide gap in wealth thats not closing any time soon.--AnnaMarie Houlis is a feminist, a freelance journalist and an adventure aficionado with an affinity for impuls ive solo travel. She spends her days writing about womens empowerment from around the world. You can follow her work on her blog, HerReport.org, and follow her journeys on Instagram her_report,Twitterherreport and Facebook.